Don’t do it!

The very real human cost of illegal wildlife trafficking resulting from heavier prison sentences is brought powerfully home in Education for Nature – Vietnam’s newly released Public Service Announcement, Don’t do it!

Set in a prison visiting room, a tear-jerking drama unfolds that starkly demonstrates the consequences of stiffer prison sentences – up to 15 years – being imposed. With the main breadwinner behind bars, it is not only those imprisoned that are punished as a result of illegal wildlife trafficking. The video’s simple deterrent message is “Don’t do it”; the consequences are far-reaching, and you can’t buy back the time you lose in prison.

“This is a wake-up call to people who buy, sell, or traffick endangered wildlife,” says Ms. Nguyen Thi Phuong Dung, ENV’s Vice Director. “The law is clear and the courts across the country are handing down stiff penalties to violators.”

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