New PSA shines a spotlight on how ugly it is to wear ivory

Hanoi, March 28, 2023 – Today, Education for Nature – Vietnam (ENV) released a Public Service Announcement (PSA) challenging the belief that elephant ivory is a symbol of luxury and good fortune. African elephants are frequently poached for their tusks to meet demand in China and Vietnam, and this PSA strives to reduce demand for such products through promoting greater awareness and presenting ivory jewelry as something ugly and harmful to elephants. 

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