PSA – Don’t do it, wildlife crime is not worth the risk!

The very real human cost of illegal wildlife trafficking resulting from heavier prison sentences is brought powerfully home in Education for Nature – Vietnam’s newly released Public Service Announcement, Don’t Do It.

Set in a prison visiting room, a tear-jerking drama unfolds that starkly demonstrates the consequences of stiffer prison sentences – up to 15 years – being imposed. With the main breadwinner behind bars, it is not only those imprisoned that are punished as a result of illegal wildlife trafficking. The video’s simple deterrent message is “Don’t do it”; the consequences are far-reaching, and you can’t buy back the time you lose in prison.

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