ENV and the Pullman Hotel join together to educate people about the consequences of consuming rhino horn products.

ENV and the Pullman Hotel join together to educate people about the consequences of consuming rhino horn products.

 

Jan7-Pullman Hotel

  

This week ENV’s rhino advertisement has been displayed in the elevators of the Pullman, a luxury five star hotel in Hanoi. Targeting the potential rhino horn consumer, the message “Rhino horn is neither a status symbol nor a magic medicine” aims at changing the attitude and behavior of business people. The aim of the banner is to encourage business people to show off their status in a modern way rather than “indirectly killing the rhino”.

 

 

 

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