The new PSA documents the discovery of a dead rhino by Hong Nhung: bloated and bloody with its horn and ear hacked off (to prove the authenticity of the horn), the majestic animal has been left to rot by a stream. Struck by the brutality of the scene and now fully understanding the reality of the rhino horn trade, diva Hong Nhung sends an urgent message to the Vietnamese public, encouraging them not to use rhino horn.