This week, ENV launched a new viral campaign, featuring a poster with the message “I support the protection of wildlife in Vietnam, let’s say NO to bear bile and any bear products”.
The image has been posted by many Vietnamese celebrities, including singers, football players and presenters on their Facebook fanpages, and already received thousands of likes and shares.
The initiative, supported by World Animal Protection, aims to raise awareness and change attitudes about the need for bear protection through the voices of those who have a strong influence on the Vietnamese public. With their support, our message will reach hundreds of thousands (if not millions!) of Vietnamese people, and together we will make a difference!