Regular ENV supporters may remember that back in November, we displayed anti-rhino horn boards in an MG car showroom. Last week, this campaign was expanded to another brand in Hanoi: three standees promoting the message “You are a smart consumer for saying “No” to rhino horn” are now also displayed in a Hyundai car showroom.
This activity is a part of ENV’s strategic campaign to reduce rhino consumption; by cooperating with luxurious car companies, ENV aims to raise the awareness and change the attitudes of wealthy consumers, who are more likely to have interest in and the ability to access the rhino horn market.
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